When I started my business, I did not have social media, but I also did not have a funnel. I started small, with a website and word of mouth. Not even a good website at that. I built it myself (which took weeks because I had NO IDEA what I was doing). And it was HORRIBLE!! (Luckily by the time people started visiting my website I figured out how to make a website that didn’t make you want to close all your windows as you wondered who let five-year-old play online).
Turns out it didn’t matter anyway because, for my first 6 months of business, no one looked at my website. I mean no one, I had zero traffic outside of my friends who were too nice to tell me how horrible it was. (Except one, you know who you are, and THANK YOU!!) In my first six months of business, every client was a referral, even the first one. Someone I knew told someone about me and then they worked with me, loved my work and they told someone else, and that begin the cycle of referrals. (It’s also why I have such an amazing referral program now).
While I am not opposed to starting your business without social media, there are plenty of successful businesses not currently on social media, I WOULD NOT suggest starting your business without a funnel. I was getting all the traffic, but potential clients had nowhere to go. I grabbed their attention, they were all ready to buy, and sign up for a newsletter and mailing list that didn’t exist. They had questions, they wanted breakdowns of my offers before they set up a Discovery Call, but I had nothing.
I don’t even want to think about how many clients I lost in those early days of business because I didn’t understand the importance of a funnel, I didn’t even really know what a funnel was.
If I could go back and do it all again, I still would not have jumped on social media at the beginning, but I definitely would have had a working funnel. A place to build a mailing list, connect with potential clients, stay at the forefront of their minds by providing them useful tips for their business regularly, and provide them with proof of my what I can offer them. Mostly, I would have a clear and concise way for clients to reach me besides booking a Discovery Call or subscribing to a mailing list that I NEVER used.